Confessions of a (now slightly less) befuddled blogger
By David Salt
A standing joke between Peter Burnett and me is the line: “First we take Manhattan…”
By that we mean this blog Sustainability Bites will change the world one reader, one group, one city at a time (“First we taken Manhattan, then we take Berlin*”).
Of course, ‘converting’ your first million people is the hardest bit.
I share this with you because Peter and I (and Sustainability Bites) have just scored a couple of milestones. Last we week we posted our 100th blog**! We also signed up our 200th follower! Do the math yourself; we’re still some 10 million short of taking Manhattan, and at this rate Manhattan will have sunk under the rising seas before we even reach its shores.
The magical ton
Sustainability Bites has been going now for two years. Peter and I began this project in an effort to explore our own ideas on ‘sustainability’ and, in so doing, maybe contribute to the debate. The stretch goal was that we might even influence a few people in their thinking and, by extension, possibly have an impact on sustainability policy. Our thinking on this is spelt out on Sustainability Bites’ About page, and I reckon the description there (which we’ve never altered) still sums up our intent and ambition quite well.
I’m delighted and not a little surprised that we have lasted as long as we have. And I say that having been associated with several blogs where the initial enthusiasm and optimism faded as the blog creators (usually a group of early career researchers) discovered blogging takes a bit of effort and gaining a sizeable audience doesn’t happen overnight.
What’s more, I’m happy to say that Sustainability Bites has been pretty consistent in running a blog most weeks (there’s two of us, so that’s one blog per person per fortnight). Almost all of these blogs are original but a handful are repostings of our own stories from other places; last week for example both of us reposted our blogs from other sites.
When we reached blog #33 (Have we bitten off more than we can chew?) I reflected on what we were doing and asked if there were any themes emerging from our stories. I could see five emergent themes (and these are listed below in Appendix 1).
When we reached blog #66 (Joining the dots (again) on Sustainability Bites) I again reviewed our collection of stories, and commented on how the second set of 33 stories was more influenced by the disasters and disturbances we were seeing unravel around us.
Even in the selection of my points of reflection (#33 and #66 – one and two thirds of the way to 100), it’s clear I had in mind that we were aiming for the big century, that magical ton**. And, as I did in those earlier review blogs, I have included a list at the end of this post of all of our blogs with the themes they relate to (see Appendix 1).
I could spend the rest of this blog talking about how the world has changed in the last 33 blogs but in actual fact, they’ve stayed much the same. The pandemic has revealed many of the cracks in our society, it’s one of the biggest disturbances to hit the world; and yet in most ways we remain heedless of the mounting evidence that our species is on track for ecological disaster. Bleaching coral reefs, mass wildfires in our forests, freaky weather and collapsing biodiversity don’t appear to be enough to convince our political leaders that massive transformative change is needed. What’s happening to the planet and how we as a society respond (though mostly it’s not responding) is the content of most of our blogs (see Appendix 1).
Rather than reflect on how the sustainability debate isn’t changing, I’d like to instead briefly reflect on the blog (and blogging) itself.
Well, we’ve made 100. Was it worth the effort?
Most of our blog articles run for between 1,000-2,000 words; so in 100 blogs we’ve racked up around 100,000 words. That’s enough words to fill a decent sized book, and they took many many hours to produce. Has it been worth it? And where to from here?
In terms of directly influencing the world by the sheer weight of readers of our blog, possibly it hasn’t been worth it. We have 200 followers (which includes our close friends and family who ‘have to’ follow us but probably don’t actually read the blog) and in a good month we’ll get over 700 visitors.
That’s not bad, and it’s taken two years to build this following. However, by the same token, it’s not Manhattan, and most of our readers probably don’t need convincing on environmental protection and sustainability (and the need to do better). In many ways we’re probably singing to the converted.
Beyond our direct readership, our blogs have influenced lectures both I and Peter have delivered in the past two years, and informed submissions that Peter has made into government enquiries, especially those relating to the review of the EPBC Act. And I have anecdotal evidence of our blogs having informed the thinking of many of our readers, some of whom are influential people. So there has probably been a ripple impact from our efforts, though measuring that value is difficult.
However, for me, the real value in Sustainability Bites has been the opportunity to put down in writing what I believe are the important dimensions of sustainability, and how they play out over time. Sustainability Bites is a space in which I discuss how I think the world works (my mental model) and attempt to rationalise that model against events as they unfold.
For example, how can President Trump so easily get away with denying the science behind the massive Californian bushfires last year as they turned people and livelihoods to cinders? (“I don’t think science knows actually,” said Trump at the time; I discussed this in Trust lies bleeding)? Or why does Prime Minister Morrison seem to listen to medical experts while turning his back on ecological experts? (I discussed this in Health trumps economy; economy trumps environment) And how can we acknowledge the idea of the ‘new normal’ and then believe we’ll simply apply old economic levers to restore service as usual? (I discussed this in 2040 foresight – humanity’s shifting niche in the Anthropocene) And don’t get me started on the widespread abuse of the quest for resilience (see On ‘resilience’ as a panacea for disaster).
I’m not saying my take in these stories is right but my efforts to assemble the evidence, articulate the case and engage readers with the arguments has generated some genuine insights for me. All these examples just mentioned relate to complexity, feedbacks, power, politics and dissonance; and these elements lie at the heart of sustainability.
Where to from here?
Good question. I hope I have another 100 stories in me but I don’t want them to be a simple rehashing of what I’ve already done. But I’m confident they won’t be because I honestly feel the process of being part of Sustainability Bites has changed the way I think and speak about sustainability, biodiversity conservation and science in general. And maybe that’s the most important value emerging from this blog, it keeps me thinking and it changes the way I view the world.
And sometimes, not always but sometimes, I finish a story and think to myself: “that wasn’t half bad.” Even if it doesn’t change the world, and even if no-one reads it, I have created prose that I’m quite proud of. That’s reward enough in itself.
Now, see if I can do it again, and again; and, who knows, maybe taking Manhattan isn’t a pipe dream.
*Of course, First we take Manhattan is a song by Leonard Cohen, one of his most famous. The first verse might be a mantra for a sustainability warrior. It reads:
They sentenced me to 20 years of boredom
For trying to change the system from within
I’m coming now, I’m coming to reward them
First we take Manhattan, then we take Berlin
**For our overseas readers (and we know we have several), to ‘score a ton’ is a term often used in the game of cricket (Australia’s national summer pastime) meaning to make 100 runs or a century. Sustainability Bites has racked up 100 blogs. We’ve scored a ton!
Appendix 1: Topics and themes in Sustainability Bites
Five themes emerging in our commentaries:
1. The challenge of change (and the importance of crisis);
2. The culture of science (and its failure to influence policy);
3. The burden of politics and ideology (frustrating the development of good policy);
4. The value of good policy; and
5. The importance of history.
[Blogs in order of appearance with themes in brackets]
1. Environmental Sustainability: a thoroughly Conservative notion – [Ideology; history]
2. Sustainability, ‘big government’ and climate denialism [Ideology, science]
3. Why Can’t We Agree on Fixing the Environment? Tribalism & short termism[Politics, crisis]
4. Wishing for a ‘Goldilocks’ crisis’A crack in the Greenland Ice Sheet [Change, crisis, history]
5. How are we going Australia’s OECD decadal Environmental Report Card [Good policy]
6. Throwing pebbles to make change:is it aim or timing?[Crisis and change]
7. The BIG fixWhy is it so hard [Crisis, politics]
8. Duelling scientists: Science, politics and fish kills [science culture, politics]
9. Making a difference without rocking the boat The FDR Gambit [Crisis, good policy, politics]
10. Throwing pebbles and making waves: Lake Pedder and the Franklin Dam[Crisis, history]
11. Ending duplication in Environmental Impact Assessments [Policy, history]
12. Is science the answer? Technology is not the solution[Science, ideology]
13. Environmental Impact Assessment and info bureacracy [Policy, politics]
14. Confessions of a cheerleader for science: delaying action because science will save us[Science, ideology]
15. Caldwell and NEPA: the birth of Environmental Impact Assessment[History, policy]
16. This febrile environment: elections, cynicism and crisis[Politics, crisis]
17. 20 Year review of the EPBC – Australia’s national environment law [Policy, politics, history]
18. Saving the world’s biodiversity: the failure of the CBD and the need for transformative change[Policy, history, politics]
19. The value of Environmental Impact Assessment [Policy, history]
20. Retreat from reason – nihilism fundamentalism and activism [Ideology, crisis, politics]
21. Too late for no regrets pathway: a pathway to real sustainability[Politics, policy, history]
22. A short history of sustainability: how sustainable development developed[History, policy, crisis]
23. Kenneth Boulding and the spaceman economy: view from Spaceship Earth[History, policy]
24. A real climate change debate: science vs denialism[Science, politics, ideology]
25. Craik Review on green tape: environmental regulation impact on farmers[Policy, politics]
26. Trinity and the dawn of the Anthropocene [History, science]
27. An environmental accounting primer [Policy, history]
28. Displacement activity – it’s what you do when you don’t have a real environmental policy [Politics, policy]
29. The Productivity Commission and environmental regulation [Policy, politics]
30. Framing climate change: is it a moral or an economic issue [Politics, ideology]
31. The Sustainable Development Goals: game changer or rehash [Policy, history]
32. The Great Barrier Reef: best managed reef in the world down the drain [Science, policy, politics]
33. Doing the Tesla Stretch electric cars to our economic rescue [Policy, politics]
34. Joining the dots on Sustainability Bites – looking back on 33 blogs[reflection, history]
35. What’s in the EPBC Box? – Unpacking Australia’s primary environmental law [policy, EPBC Act]
36. I’ll match your crisis and raise you one Armageddon – playing the crisis game [crisis, politics]
37. Federal environmental planning – planning should be strengthened in the EPBC Act [policy, EIA]
38. Shame Greta Shame – the use of ‘shame’ to affect change [politics, shame, denialism]
39. Is Corporate Social Responsibility an environmental ‘Dodge’? – [business, social responsibility]
40. On the taboo of triage – why politicians don’t talk about triage [politics, policy, denialism]
41. 2019 Senate Environment Estimates – [politics, policy, news]
42. I’m so angry I’m going to write a letter!! – the value of the ‘letter’ from experts [politics, science culture, denialism]
43. Supplementary Environmental Estimates – [politics, policy, news]
44. The script that burns us – predicatable responses to wildfire [politics, ideology, denialism]
45. Announcing ‘Australia’s Strategy for Nature’ – what’s in this new policy [politics, policy]
46. But we’re only a tiny part of the problem! – unpacking denialist cant [politics, policy, denialism]
47. Will next year be a big one for biodiversity? – the importance of 2020 [policy, environmental accounts]
48. Positioning ‘The Environment’ – rearranging government departments [policy, politics]
49. Insights on government thinking from 20 years ago – release of parliamentary papers[policy, history]
50. Five lies that stain the nation’s soul – the government’s worst lies [politics, denialism]
51. Now is the summer of our discontent – reflecting on an awful summer [politics, disturbance]
52. On ‘resilience’ as a panacea for disaster – hiding behind notions of resilience [politics, disturbance, resilience]
53. By all accounts, can we manage to save biodiversity? – environmental accounts to the rescue [policy, environmental accounts]
54. Conversations with the devil – false news is amplified by tribalism [polarization, tribalism]
55. A tale of two climate bills – laws proposed by an independent and the Greens [policy, politics]
56. Dawn of the new normal (?) – when will we acknowledge climate change [policy, politics, disturbance]
57. Insensible on coal – why is coal the elephant in the room[policy, politics, disturbance]
58. The zero sum game – from biodiversity to emissions – ‘net’ zero carbon emissions[policy, politics, offsets]
59. ‘Practical Environmental Restoration’– the Government always talks about ‘practical’ [policy, politics, offsets]
60. A good decision in a time of plague – the process is more important than the decision itself [policy, governance]
61. A pathway for the Coalition to improve its climate change act – the 2020 climate policy toolkit [policy, politics, climate change]
62. Entering a no-analogue future – Covid 19 is giving us the world to come [Anthropocene, Covid 19]
63. Who’s the BOS? – Biodiversity offsets – state vs commonwealth [policy, politics, offsets]
64. Three letters on the apocalypse – putting a human frame on disaster [climate change, communication]
65. Washing off the virus – what happens to environmental regulation after the plague [policy, politics]
66. Joining the dots (again) on Sustainability Bites– two thirds of the way to a ton [reflecting on Sustainability Bites]
67. Is a positive environmental narrative possible?– [policy, politics, history]
68. The man who shamed the PM – Aust govt follows pandemic science only after fire crisis [crisis, politics, good policy]
69. Saving the environment via human rights – using human rights to stop a coal mine [politics, ideology, policy]
70. Cultural vandalism in the land of Oz – heritage governance and the destruction of Juukan Gorge [policy, crisis, history]
71. Have I got a (new green) ‘deal’ for you – a Green New Deal [policy, politics, history]
72. For my next techno-trick – I’m going to make you forget about the problems facing the Reef – the delusion of the technofix [science, policy, politics]
73. All’s fair in love and law? – green tape and lawfare [politics, policy]
74. A bluffer’s guide to Australia’s premier environmental law – the EPBC Act and review [policy, politics, history]
75. It’s time: for a national conversation on the environment – environmental goals and information [policy, politics]
76. Health trumps economy; economy trumps environment – political priorities around health and environment [politics, policy, crisis]
77. Environment Minister Sussan Ley is in a tearing hurry to embrace nature law reform – and that’s a worry – EPBC review [politics, policy]
78. The choir – lobbyists and powerbrokers – lobbying on the environment [politics, policy]
79. Effective environmental reform: What are the prospects?– [policy, politics]
80. The schadenfreude of corona – intergenerational equity [politics, crisis]
81. Happy Earth Overshoot Day! – tracking global sustainability [history, crisis]
82. The bumblebee conspiracy – political horse-trading over environmental law [politics, history]
83. Last chance to see – sustainable tourism in a post pandemic world [crisis, science, change]
84. Trust us? Well let’s look at your record – trusting the government’s promises [politics, history, policy]
85. On target for disappointment – biodiversity targets as policy [policy, politics, science, history]
86. Environmental Standards: are they really the treasure at the end of the rainbow? – environmental standards as policy [policy, politics]
87. Trust lies bleeding – why we don’t trust in science [science, politics]
88. Australian court calls into question Regional Forest Agreements– forestry vs threatened possums [politics, policy, science]
89. Dissonance and disaster – disasters on the increase, climate change to blame [politics, science, crisis]
90. Game of Species: Budget Estimates October 2020– accountability on threatened species [policy, politics]
91. The frog in the equation – metaphors to understand how we deal with change [science, politics]
92. 2020 hindsight – changing planet in last two decades [science, history, policy, crisis]
93. Reforming national environmental law: first get rid of it, then fix it? – [policy, politics]
94. 2040 foresight – humanity’s shifting niche in the Anthropocene – change is the new normal [politics, crisis, science]
95. Red lines for green values – environmental standards and what they mean [policy, politics]
96. We need a BIG win for the environment – historical environmental victories [history, politics]
97. From Silent Spring to the Franklin and back to Lake Pedder? – [history, policy]
98. Saving the Environment in a Day – the value of celebratory days for the environment [policy, history]
99. World Wetlands Day & Ramsar– the good, the bad & the ugly – [history, policy]
100. A major report excoriated Australia’s environment laws. Sussan Ley’s response is confused and risky – [policy, politics]
6 thoughts on “We scored a ton! Open the champagne (?)”
congrats guys. I read, follow and often learn something new
Thanks Rachel. We appreciate your feedback and support. Regards, David
Manhattan to Berlin – absolutely……the anthem of our era….
And the version that nails me [every time] is – Jennifer Warnes…..
Well done David and Peter!!! Keep them coming
Thanks Brian. We will do our best. Regards, David.
Rome also was not built in one day!